In May 2016, the Versace Group appointed Mr. From 2004 Giancarlo di Risio, from IT Holding, was CEO of the group until his resignation in 2009 due to disagreements with Donatella. Cacciatori resigned in December 2003 due to "disputes with the Versace family". The company's profits were in decline in the early 2000s Fabio Massimo Cacciatori was hired as interim CEO to reorganise and restructure the Versace Group in 2003. In 2000, the " green Versace dress" worn by Jennifer Lopez at the 42nd Annual Grammy Awards gained a lot of media attention, being voted as the "fifth most iconic dress of all time" in 2008, with Hurley's 1994 dress being voted first in a Daily Telegraph poll. Donatella's daughter Allegra Versace was left a 50 percent stake in the company, which she assumed control of on her eighteenth birthday. Īfter the murder of Gianni Versace in 1997, his sister Donatella Versace, formerly vice-president, took over as creative director, and his older brother Santo Versace became CEO. The Versace company is known for using the same models in their ads as they do on the runway. Versace has also designed clothing for the Princess of Wales and Princess Caroline of Monaco. Versace designed the stage costumes and album cover costumes for Elton John in 1992.
Versace was often described as the "Rock n' Roll designer" because they designed for many famous clients, including Elton John and Michael Jackson.
In 1993, Donatella Versace created the "Young Versace" line as well as "Versus." In 1994, the brand gained widespread international coverage due to the black Versace dress of Elizabeth Hurley, referred to at the time as "that dress". In 1982, the company expanded into the accessory, jewelry, home furnishing, and china industries. Versace was one of the few independent designers who was in control of everything about the brand, from designing to retailing. In 1978, the company launched under the name "Gianni Versace Donna." The first Versace boutique was opened in Milan's Via della Spiga in 1978. In 1972, Gianni Versace designed his first collections for Callaghan, Genny, and Complice. for $2.12 billion (USD) the acquisition was completed on 31 December 2018, keeping on Donatella Versace as head of creative design. On 25 September 2018, American Michael Kors Holdings acquired all outstanding shares in Gianni Versace S.r.l. The company announced in 2018 that it would stop using fur in its collections. The Versace brand is known for its innovative designs having symbolic flashy prints and bright colors but with style. He hoped his company would have the same effect on people and on those who wore his clothes and shoes.
Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. The Versace logo is the head of Medusa, a Greek mythological figure. The company produces upmarket Italian-made ready-to-wear and accessories, as well as haute couture pieces under the Atelier Versace brand. ( Italian pronunciation: ), usually referred to simply as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978.